Marketing Analytics: Marketing Measurement Strategy

I offer a wide range of Training services for every need.

Price: TZS 950,000/=

September 20-24, Location: Dodoma

DEC 13-17, Arusha

Course Overview

Both large and small organizations need information about consumer behaviour. Information enables to make better decisions and enables to achieve marketing objectives.

Learning objectives

The course is designed to enable participants to;

  • Understand the Marketing process and apply marketing process in addressing marketing challenges
  • Understand the metrics for measuring brand
  • Apply advertising model in marketing
  • Use text data in predicting the sales


Who should attend?

Marketing managers/team, Operations Managers, Managers, Business Owners and all people interested to understand marketing analytics.

Couse contents

  • The marketing process
  • The metrics for measuring brand
  • Advertising response model
  • Customer life time value and Customer Value assessment
  • Analyzing consumer preferences
  • Handling text data
  • Regression analysis
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